Terms of service

Privacy Policy for SMS Communications

Effective Date: [Insert today's date]

Outbound Wellness is committed to protecting your privacy and maintaining transparency regarding how your personal information is collected and used in connection with our SMS communications.

Information We Collect

When you opt-in to receive SMS messages from Outbound Wellness, we may collect and store the following:

  • Your phone number

  • First and last name (if provided)

  • Consent records (timestamp and opt-in method)

  • Message interactions (such as delivery confirmations or reply status)

How We Use Your Information

We use your information to:

  • Send appointment reminders, service updates, promotions, and wellness tips

  • Respond to your inquiries or requests

  • Comply with regulatory requirements under The Campaign Registry (TCR) and cellular carrier guidelines

SMS Consent and Opt-Out

You will only receive SMS messages if you have explicitly opted in via our website, in-person intake form, or through a text-based keyword opt-in.

You may opt out at any time by replying STOP to any of our messages. After opting out, you will no longer receive SMS communications unless you opt back in.

Message Frequency and Charges

Message frequency may vary based on your interaction.
Standard message and data rates may apply based on your mobile carrier plan.

Data Protection

Your personal data is stored securely and is never sold or shared with third parties for marketing purposes. We use industry-standard measures to protect your information and comply with all applicable privacy laws.

Third-Party Service Providers

SMS services may be powered by third-party platforms (e.g., Twilio, Podium, Vagaro), which are required to maintain the same level of data privacy and security as we do.

Policy Updates

We may revise this SMS privacy policy from time to time. Updates will be posted on this page with the new effective date.

HIPAA Privacy Policy

Effective Date: [Insert today's date]

At Outbound Wellness, we take your privacy seriously. This HIPAA Privacy Policy describes how your medical information may be used, disclosed, and how you can access your information. Please review it carefully.

Your Protected Health Information (PHI)

“PHI” refers to health information that identifies you and relates to your past, present, or future physical or mental health, including health care services provided and payment for those services.

How We May Use and Disclose Your PHI

We are permitted to use and disclose your PHI for:

1. Treatment

To coordinate or manage your care with other healthcare providers.
Example: Sharing labs with a specialist or pharmacy.

2. Payment

To obtain payment for your care.
Example: Submitting necessary documentation to your insurance company.

3. Health Care Operations

For internal business functions such as quality assessment, staff training, and certification.
Example: Reviewing provider performance to improve care delivery.

Other Permitted or Required Uses

We may also use or disclose your PHI under the following circumstances:

  • When required by law (e.g., subpoenas, public health reporting)

  • To prevent a serious threat to health or safety

  • To business associates who perform services on our behalf under contract

  • For appointment reminders or alternative treatment suggestions

We will never sell your PHI or use it for marketing without your written permission.

Your Rights Regarding Your PHI

You have the right to:

  • Access your health records

  • Request amendments to your records

  • Receive a list of disclosures we’ve made (excluding treatment, payment, and operations)

  • Request confidential communications (e.g., only calling your mobile, not leaving voicemails)

  • Request restrictions on how we use or share your PHI (though we may not be able to honor all requests)

  • Receive a copy of this policy at any time

Our Responsibilities

We are required by law to:

  • Maintain the privacy of your PHI

  • Provide you with this notice of our privacy practices

  • Abide by the terms of this policy

  • Notify you in the event of a breach involving your unsecured PHI

Changes to This Policy

We may update this HIPAA Privacy Policy from time to time. Any changes will be posted on our website with the revised effective date.